Simpletech [re]drive

Hitachi GST

Consumer Electronics: Introducing Sustainability

Sustainable materials and efficient construction strategies revolutionize the appearance of this environmentally friendly hard drive.

Hitachi GST wanted to make a statement about its commitment to the sustainability of its products. Karten Design responded with the [re]drive, employing a design makes the bare minimum beautiful. Quickly replenishing bamboo panels add rigidity, as well as a unique natural beauty that becomes the [re]drive’s focal point. Recyclable aluminum side panels, with an organic form evoking a bamboo forest, serves as a heat sink, allowing the drive to operate quietly without a fan.

An ultra efficient construction strategy minimizes resources throughout the drive’s lifecycle. Interchangeable mirrored panels are pressure-fit into a central chassis. By reducing the number of materials used and keeping them separate from one another, we designed the [re]drive to be easily disassembled and recycled at the end of its life.