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Too Big to Ignore

Designed by Erin Williams



Spotlight: The Boomer Generation


In some ways, boomers are the ideal consumer,___Read about what some companies are
they have money, they consume loads of_________doing to better understand the aging
media, and they remain optimistic!______________population

In Shift, Ads Try to Entice Over-55 Set _______ Designing for the Retirement Boom

Via: NY Times________________________________Via Fast Company