This is not always the case. Pessimistic, sarcastic holiday e-card site someecards has mastered this bad idea.
Searching for a philosophy behind the company, we found this description: “Someecards may or may not be the greatest thing since ecards. It was created by Brook Lundy and Duncan Mitchell and a dollar and a half-assed dream. New cards, categories, and features will be frequently added until everyone involved with the site dies.”
Happy Happy Joy Joy, and Happy Chinese New Year everybody!