Social Media and the End of Gender

Johanna Blakley is the deputy director of the Norman Lear Center at USC, a research and public policy institute that explores the convergence of entertainment, commerce and society. Her TED talk “Social Media and the End of Gender” sparked our interest at Karten Design:

Media and advertising companies still use the same old demographics to understand audiences, but they’re becoming increasingly harder to track online. As social media outgrows traditional media, and women users outnumber men, Blakley explains what changes are in store for the future of media.

To hear more from Johanna, join us for Conversations: Designers in the Attention Economy this Thursday!


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