Spotlight: The Attention Economy

Today our attention is a precious resource. In a world where 5 exabytes (1 Exabyte = 1 million terabytes) of data gets collected every two days, people are forced to filter what is important and/or worthy of our time. Treating human attention as a commodity might have seemed like an outrageous idea just a decade ago, but the availability of information has skyrocketed in the past ten years. Some writers have even speculated that “attention transactions” will replace financial transactions as an economic system. Choosing how to focus our attention, discovering what holds our attention, and learning how to manage information overload are new found challenges.

In preparation for our upcoming Conversations event “Designers in the Attention Economy” we decided to round-up some more information on this timely topic. Jump in for our picks:





















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