Did you know that Baby Boomers have more than $1 trillion in disposable income? By the year 2015, people 51 to 70 years old will consume more than any other generational cohort in the US economy for the first time in history.
This caught our attention at Karten Design. We’re closely following the trends that emerge around Baby Boomers to understand how their evolving needs will affect the products we design. Through every stage in their life, Boomers have re-invented social norms and made a lasting impact on our culture. One thing is certain as Boomers enter retirement: they will not conform to traditional notions of aging. This year the oldest Baby Boomers turn sixty-five, signaling a demographic shift that will have huge implications for product manufacturers.
I wanted to share a portion of our research with you by making our report available for download.
As a product design and innovation firm, we find it essential to keep our eyes on the future, looking at the cultural tremors that will affect the ways that people experience products. Karten Design’s “Orange Slice” is a series of mini trend reports that explore emerging trends and their effect on the relationship between people and products.