Erin Mays
Design Strategist & Researcher
Background:
As someone deeply curious about people (or as she puts it, just “nosy”), Erin was thrilled in her first anthropology class to discover a whole discipline dedicated to people, their culture, and why they behave they way they do. She has pushed her understanding of people by studying their relationship to media, products, systems and businesses.
Passion:
Erin is addicted to learning as much as possible. As a Design Strategist and Researcher, she’s able to indulge her curiosity as she studies people’s mindsets, values, behaviors and environments to help identify opportunities for innovation. Her MBA in Design Strategy allows her to understand and apply her insights in the context of a client’s business objectives. Always inspired by a challenge, Erin particularly loves her work in the medical industry, where she’s able to improve the patient experience within a complex system with many stakeholders and requirements.
Education:
California College of the Arts, M.B.A. in Design Strategy
University of California, Los Angeles, B.A. in Anthropology and Design/Media Arts, minor in Urban and Regional Planning
People?
I am a people watcher, an observer, an anthropologist, a designer – everything I do revolves around people. I guess that would make me a people person. I love the quirky things people do; I love the intuitive and natural ways people move about their environments. But there is nothing I love more than watching people do things that they never knew they did. People energize and invigorate my creative ways. They are the ultimate inspiration.